PrintCity Alliance Announces Seven Competence Centres and Other Visitor Attractions

Print4Life Lounge — Print Media users are the drivers for the printing industry. Brand owners, designers and print buyers decide on the marketing mix determining where and how print is used. The Print4Life Lounge provides an ideal environment for them to meet with printers and their suppliers. The Lounge is dedicated to exchanging views on how print can add value to positioning, differentiation and branding in the market place. Print samples feature new ideas for newspapers, packaging and commercial printing with a special focus on Value Added Print technologies with the Print+X project.