PrintCity Partners with Fujifilm for drupa

AUGSBURG, GERMANY—22 November, 2007—fujifilm is partnering with the PrintCity alliance at drupa 2008, to be held in Düsseldorf, May 29-June 11, in a project to present the latest developments in workflow techniques and solutions.

Fujifilm will join the PrintCity Workflow Integration & Networking Competence Centre in Hall 6. Fujifilm will also have its own major 1,800 square metre exhibition stand in Hall 8b.

By partnering with PrintCity, Fujifilm aims to achieve a wider exposure for its prepress workflow technology ‘XMF’, which allows seamless integration by JDF across different suppliers’ products.

The benefit for visitors to Hall 6 will be to see the latest developments in prepress workflow integration demonstrated by Fujifilm, alongside existing PrintCity alliance members.

Commenting on the drupa partnership with PrintCity, Naohiro Fujitani, General Manager, Graphic System Division, Fujifilm commented, “Fujifilm is very much aware of the role of PrintCity in providing a consistent solutions through the printing process from A to Z, from procurement to end product. We expect our customers to benefit from seeing us work within the PrintCity environment at drupa, in partnership with other suppliers of the alliance.

“Technology evolution led by digitalization is getting faster and wider, which drives changes to customer requirements and needs. Fujifilm has targeted to be a total digital solution provider in order to fulfil such requirements. We plan to do this by supplying product system line-ups for the future, with consultation based on our accumulated experience and technology. Our involvement as a PrintCity partner at drupa is an ideal opportunity to show this to the world.”