Printed Electronics - the Big Picture

Most of the thousand or more participants in printed electronics are attempting incremental improvements to existing products and missing the big picture. For example, faced with heavy losses on Liquid Crystal Displays LCD displays because of over capacity, many are investing hundreds of millions of dollars in Organic Light Emitting Displays (OLEDs) with slightly better performance but still a rigid glass structure and minimal printing. This is rarely profitable either, as these displays are applied to the very price competitive applications such as television and mobile telephones.