Emerging Printing Technologies — Business Lines Are Forming

Giandonato says there is a minimal learning curve with the lenticular software, and press operators (digital and offset) will need a little practice to get the printing to align correctly with the lens substrate.

In light of the latest advances, he believes there is a need to educate the market about the current cost structure for lenticular work and the ability to produce shorter runs. The upfront expense and effort required just to create print-ready artwork in the past had been a barrier to the use of lenticular printing, he asserts.