Emerging Printing Technologies — Business Lines Are Forming

“There’s a lot more buzz in the market (about lenticular),” Giandonato says. “Clients are just starting to see what we can do with this technology, and there are a lot of applications still to be developed.”

Converting potential into actual business will take work with each of these technologies, and even then there will be no guarantees. It is a big step that can be derailed by unforeseen technology and demand issues. But having a healthy skepticism about the hype shouldn’t mean never taking a calculated risk, since there are advantages in pioneering a new market. PI