Printed Electronics - Overcoming Barriers to Commercialization

Nonetheless, as most printed electronic technologies eventually approach maturity, it looks as if the shortage of technically savvy, imaginative product design and marketing will make many of them sell well below their market potential. There is a desperate shortage of companies like T-ink which has applied today’s printed technology to invent interactive tablecloths for Hallmark Inc, interactive table mats for McDonald’s, pillow radios for Toys ‘R’ Us, interactive board games, self-heating apparel, weight reduction and space saving in cars and secret equipment used by military forces. Most participants do not think further than marginal improvements to existing electronic products such as the displays on mobile phones.