Printed Electronics in Supermarkets
Last week, Dr Peter Harrop of IDTechEx gave a video interview and animations, concerning the future use of printed electronics in supermarkets. It was carried out by Eyewitness News in Los Angeles at their request.
IDTechEx sees a huge potential in this area, from printed RFID reducing stockouts and permitting 100% product recalls and printed electronics giving us electronically programmable posters that have a cost of ownership less than paper. Remotely reprogrammable printed price labels on merchandise will make even minor price adjustment cost effective, including incentives for customers to take the nearest-to-expired food first thus saving them - and the store - money and being more environmental. Then there are valuable electronic gifts with products becoming cost effective for the first time, logos that wink and talk when you approach and a cornucopia of merchandising opportunities that will make the old brands not adopting such technology look very tired indeed.
Retailers, brand owners and consumers share a similar set of priorities. All of them wish to see:
- People:
- Peter Harrop
- Places:
- Los Angeles
