Printer/Call Center Alliance Aims to Improve Marketing for SMBs

The alliance is significant more for its contact center genesis than its marketing scope. “We are marketing support that comes from a contact center perspective. As a contact center, you must value every opportunity to touch the customer—you must value the contact and get the most out of it,” said John “J.R.” Robertson, president and one of two founding principals, in an interview. “It’s important to be able to do it all.”