Printer/Call Center Alliance Aims to Improve Marketing for SMBs

He admits to experiencing a bit of a culture clash in partnering with a printer. “The contact center industry wants weeks—even four to eight weeks—to launch a campaign,” he said. “These guys [at Allied] want to do things in 48 hours. We’ve got to be able to go faster to keep up with them.”

Would it make as much sense for a printer to ally with a call center if the printer wanted to expand its business? “Bringing it to a true strategic partnership means developing a new overarching mission,” said Robertson. “It’s more than just a way to sell more print.”