Printer/Call Center Alliance Aims to Improve Marketing for SMBs

The Contact Results/Allied Printing alliance targets small to mid-size businesses. People view such businesses as the little guy who will take care of them, said Robertson, which is an edge they have over their big-company competitors.

The technology to help them take advantage of this competitive edge isn’t all that expensive or difficult, says Robertson. “But everyone is looking offshore to save money.” He is looking for the small to mid-size business clients who are willing to spend “a little more” to make it worth their while. “Those are the kind of clients I want.”