Printer/Call Center Alliance Aims to Improve Marketing for SMBs

Robertson and company co-founder Jim Tisdel are long-time business acquaintances. Two years ago, Tisdel was president and chief executive at customer analytics company InterSight Technologies, which provides the data analytics behind Contact Results marketing campaigns. Tisdel still holds that position. Robertson at that time was at a company called Contact Center Optimization doing consulting work, when clients began asking him to do the work that he had advised for their businesses.