Island Pro Digital: The Problem Solvers
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Since its outset, Island Pro Digital has taken a "Lateral Thinking of Withered Technology" approach to its business, where it takes familiar equipment and uses it in modern ways. For example, for its short-run packaging needs, the company may integrate digital printing with traditional letterpress printing. "Or, we might create a letterpress-printed business card that has a QR code on it. It combines the look, feel and tactile artistry of letterpress with the new-age digital medium of a QR code or augmented reality," Kyle Kubik explains.
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- Companies:
- GBC
- Heidelberg
- Hewlett-Packard
- Ricoh Corp.
E
Julie Greenbaum
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Julie Greenbaum is a contributor to Printing Impressions.
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