Printer, or Marketing Services Provider? —Michelson

It's hard to make a blanket statement regarding the printer vs. MSP debate, since product offerings, client bases and local markets can vary widely. That said, masquerading as something you're not doesn't pay. And, to me, a printer doesn't meet the marketing services provider definition. Of course, many printers do now offer value-added, cross-media services such as variable data printing, database management, e-mail campaigns and analytics, personalized URLs (PURLs), Website design and the like.