Printer, or Marketing Services Provider? —Michelson

Or consider the insightful response from Jim Petritz, owner of Endwell, NY-based Carr Printing who—like many printers—is struggling to take his company to the next level. "You read so many articles about print being a dirty word, there are times you're tempted to enter into strategies that don't fit well with your strengths. As I spend money on Web-to-print solutions and digital technologies, I keep asking myself the following question: 'Can we grow and thrive in the future doing business as we always have based primarily on quality and customer service?' The experts would lead you to believe that the only way to succeed is to be an Internet-based company," he wrote.