With 30 years in the business, Petritz went on to list the guiding principals he developed: 1.) Return estimates in a matter of minutes or hours. 2.) Offer alternatives that will improve the project. 3.) Review the job once it is committed to make sure it's what everyone thought so, if adjustments are required, they can be done before the project runs into trouble. 4.) Communicate additional charges or changes in writing up front to allow buyers to make informed decisions. 5.) Communicate constantly throughout the production process. 6.) Be honest and up front about any changes or challenges that may occur during production. Calling the day of delivery or, worse yet, on the mail drop date, is a cardinal sin. 7.) Confirm shipment and delivery of the job. 8.) Get client feedback about your performance and quality on a regular basis.