Quad/Graphics' Video Production Services: Lights! Camera! Printer!

"With video, you can do so much to extend that experience from the printed piece with clickable calls to action. Not only is it cool, it has so much potential, because ultimately you want to convert those viewers into customers."

Quad/Graphics hired a video search engine optimization (SEO) specialist to help extend the life and performance of all the videos it produces. According to Norton, the move to add the SEO specialist was a nod toward nurturing the video from inception through the life of the piece, making it relevant for a longer duration, increasing social shares and making them actionable.