Quad/Graphics' Video Production Services: Lights! Camera! Printer!

Norton feels that Pixability helps leverage the big data from the search engines to analyze the videos and their performance. It can also help Quad/Graphics evaluate its customers' competitors, and determine how its clients can outperform them.

"This creates a scenario that extends the life expectancy of a video," Norton points out. "You can make adjustments on video strategy based on the data that you get back. Maybe you learn that you're calling out the wrong thing in your video, so you make an adjustment. With our SEO specialist in-house and Pixability, Quad has become one of the few video studios that can offer this type of suite of services for our customers."