Quad/Graphics' Video Production Services: Lights! Camera! Printer!

To be fair, Quad/Graphics doesn't fall into luck; you don't become a $4 billion-a-year performer by being in the right place at the right time. So while customers did, in fact, begin to clamor for their print provider to add video production technology to its arsenal, the 2010 development of Quad's media solutions studio in Bloomington, MN, is hardly a plug-and-play tale. One thing is certain: This is an offering that charted with a bullet.