Quad/Graphics' Video Production Services: Lights! Camera! Printer!

"The writing was definitely on the walls," notes Greg Norton, video development manager for Quad/Graphics and an 18-year veteran on the creative side. "There was a big buzz about video in the industry, and customers would often ask about video and whether we had the capability."

One of the customers expressed an interest in doing high-volume product videos—how-to, in-use and demonstration segments—at the client's facility. Another sought to do "thousands" of product videos at Quad's facility. In order to make this a reality, Norton says, the concept and planning of the studio needed to be fleshed out.