Quad/Graphics' Video Production Services: Lights! Camera! Printer!

The video production arm has been quickly embraced within the Quad/Graphics organization. Word of mouth among its clients has helped, and the sales department—which has benefitted from training and instruction on the offering—has video samples it can send to existing print clients and prospects.

Norton is excited about the synergy that exists between video and printing, particularly with the growth of QR codes and image recognition. He cites a Pitney Bowes survey that showed 76 percent of small businesses see their ideal marketing strategy encompassing a combination of print and digital strategy.