QuantumDigital to Conduct National Summit for Marketing/Ad Execs
AUSTIN, TX—April 15, 2011—Marketing and advertising agency executives from across the country will meet in Austin for the “Marketing Innovation & Discovery Summit,” presented by QuantumDigital Inc., a turnkey provider of measurable direct mail, on-demand digital printing and e-mail marketing services. The summit, to be held April 19-20 at QuantumDigital, will feature marketing technology thought leaders discussing how agencies and brands are using new technologies and marketing integration strategies.
The summit unites advertising and marketing agencies’ most respected experts to address the latest trends, strategies and profit opportunities. Thirteen conference sessions are planned for the 2011 summit to benefit the more than 75 expected attendees. Top advertising and marketing agency executives will share client case studies, best practices shaping successful campaigns, and communication strategies expected to impact the industry in the remainder of 2011 and beyond.
Jeff Swystun, DDB Worldwide’s chief communications officer, will deliver a keynote address on current consumer trends that are expected to shape the future of advertising and marketing. He will highlight six key influences marketers need to understand and master over the next 10 years.
On Wednesday, Steve McKee, president of McKee Wallwork Cleveland, will lead off with a presentation on what agencies need to do when business growth stalls. He’ll present the seven characteristics that commonly correlate with stalled growth and provide ways to reignite business.
Session topics and speakers include:
“Looking Forward: How Will Business Reach Consumers in 2020?”
Keynote: Jeff Swystun, CCO of DDB Worldwide
“Opportunities for Growth in a Post-Recession Economy”
Panel: Kirsten Cutshall, president, Steel Advertising & Interactive; Chris Justice, CEO, Sparksight; Sri Raju, CEO and founder, Smartbridge; Justin Singer, president, SMBology, Inc.; and Eric Deziel, VP of strategy, Channel Fusion
“The Death of Traditional CRM”
Speaker: Margie Chiu, EVP strategic services, Wunderman
“Mobile Marketing in 2011 and Beyond”
Speakers: Michael Ricci, vice president of mobile, Webtrends; Chris Wayman, VP & general manager, Mobile Practice
“Something Old, Something New: Successfully Marrying the Best of Social Media and Direct Marketing”
Speaker: Aaron Strout, head of location based marketing, WCG
“When Growth Stalls - How it Happens, Why You're Stuck, and What to Do About It”
Keynote: Steve McKee, president of McKee Wallwork Cleveland
“Marketing in a Digital World: Integrating Mobile Web Solutions with Direct Marketing, Web and Print”
Speaker: Owen Hannay, CEO & president, Slingshot
“Gone Local”
Speakers: Scott Murray, managing director / Austin, TracyLocke; John Kiker, client service director, TracyLocke
“Mobile SMS Marketing Case Studies”
Speaker: Carrie Chitsey, CEO, 3 Seventy / TXT4CRM
“Local Marketing Case Study: Learning to Love What's Happening Below the Line”
Speaker: Carlos E. Corredor, program leader, Retailer Customized Marketing, Hallmark
“Connecting Around the Shopper Continuum”
Speaker: David Ausley, Director of Customer Relationship Marketing, The Integer Group
“Integrated Marketing Best Practices”
Panel: Chris Miller, director of marketing & strategic planning, Golfsmith; Emily Greibel, integration architect, McKee Wallwork Cleveland; Sydney Griffin, development communications specialist, Subway World Headquarters; Charles Mead, director of marketing, Capitol Area Council; Boy Scouts of America
“The Technology Behind Increased ROI”
Speakers: Freddie Baird, EVP & COO of QuantumDigital; and Eric Cosway, EVP & CMO of QuantumDigital
Commenting on the prestigious speaker line up, Steve Damman, President and CEO of QuantumDigital, said, “We are delighted that such high-caliber executives have agreed to share how their organizations are achieving success in today’s direct marketing space. The involvement of these well-known figures is a tremendous endorsement of how vital it is to embrace new direct marketing technologies and techniques to connect with target audiences in compelling and personal ways. We anticipate great interest from summit attendees in what they each have to say.”"
About QuantumDigital
QuantumDigital Inc. is the turnkey provider for measurable direct mail, on-demand printing and email marketing, specializing in developing data-driven integrated direct marketing programs. By leveraging the latest technologies, QuantumDigital offers real estate professionals, small businesses and enterprise-level organizations a more targeted, measurable and integrated approach to direct response marketing and lead generation. Founded in 1986, QuantumDigital is based in Austin, TX. Visit QuantumDigital at quantumdigital.com or follow on Twitter @QuantumDigital.
Source:company release.
