A Printer's Nightmare: Unhappily Ever After

Service technicians would come in from Indianapolis, work on the platesetter and it would operate fine for about a week, Olson notes. Then the same issues would return. So the manufacturer sent two of its finest engineers to get a better look.

"They did a line-up on the press, where we gave them a file we couldn't line up," Olson says. "They went to another printer and got the same results. So they told me it was acceptable in the standards of the four-color industry. But, you could see where the target marks weren't lined up at all. Either you're on or your off, and it's two lines off! That's well below the standards of what our clients expect."