SG360° Launches Pre-Testing Direct Marketing Solution

BRANDIRECTions means clients are able to test the effectiveness of their campaigns with online customer panels before spending a single dime on production. It then micro-segments audiences according to psychographic data and helps to predict future customer purchases based on past behaviors.

The company partnered with LJS Research, a known expert in strategy and research, to create its analytics model, which includes interactive testing, behavioral segmentation, predictive modeling, reporting and more.