SG360° Launches Pre-Testing Direct Marketing Solution

“Our belief is that campaigns don’t have a beginning or end point,” said Luke Heffron, SG360º’s vice president of Integrated Marketing and head of BRANDIRECTions. “Our clients look to us to help make more intellectual decisions around each direct marketing touch point.”

Heffron adds, “In today’s environment, if a brand isn’t going deeper to connect the right messages for the right customer, they are going to be left behind.”