Printer Websites -- No Flash, Just Substance

"When people come to your site, they want to get in and get out quickly," Conover states.

Instead of using online forms, a better method would be to use blind e-mail addresses as opposed to specific names, which could cause confusion if that person leaves the company. A simple sales@topprinter.com or info@topprinter.com will do the trick. But most importantly, have someone respond to these queries within 24 hours, if at all possible.