Printer Websites -- No Flash, Just Substance

* Press releases. They should be done properly, or not at all. If the most recent release is from June 2000, that tells readers that either the Webmaster isn't very diligent in keeping the site current, or there isn't a whole heck of a lot happening at your business. Either way, it's bad news.

Your Website is like your refrigerator, with perishable content. So toss out that two-year-old jar of jam or pickles before someone else sees it. Update on a normal basis—weekly, bi-weekly, monthly. Using a date function can provide at least the illusion of fresh content.