Printer Websites -- No Flash, Just Substance

* Have the site linked to as many industry-related sites as possible. Your face should always be in a familiar printing place.

On the negative side, many printers choose to keep the construction of the site in-house, which can be a big mistake, according to Conover. "This is fine if you're a Website designer," she says. "But one can tell that some companies keep it in-house and just purchase basic page building software to help construct it. It just doesn't look professionally done, which is not the image you want to convey."