Printer Websites -- No Flash, Just Substance

According to Pam Conover of Conover Associates and an associate consultant for the National Association for Printing Leadership (NAPL), large-scale printer Websites have become a greater asset because of their production workflow capabilities. She doesn't see e-commerce as an ideal fit, however.

"At the very minimum, a Website can serve as an advertisement for a company," she says. "Now, for a majority of larger printers, they have FTP (file transfer protocol) so that the site is used to exchange information and track jobs.