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According to Conover, sites essentially act as marketing tools, and it is up to live people to step in and close the deal.
Cyber Clones
Many of the leading printers in the United States have sites that are basically identical in form and function, with a few wrinkles here and there for originality. But many others trip over their own feet by not paying attention to details, or even neglecting the site. Conover offers the following points that the ideal site should incorporate:
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- Companies:
- Courier Corp.
- NAPL
- People:
- ERIK CAGLE
- Pam Conover
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