Boosting Revenues: Value-Add Service Offerings
Changing customer communication needs and demands have many printing service providers pursuing a broader range of services beyond print. Expanding services offers print providers many opportunities: growing customer bases, boosting revenues, enhancing profits and differentiating from the competition. According to an InfoTrends' survey of Printing Impressions readers, print providers that are expanding services beyond ink/toner on paper are experiencing an 8 percent to 10 percent boost in annual revenues and winning new customers.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, business strategy, sales, marketing and legislation.
