Boosting Revenues: Value-Add Service Offerings
Another key strategy reported by respondents was to test services by offering them to select customers, before rolling them out on a large scale. A few respondents hired staff to support new services and those that did mainly added sales or IT staff, reflecting the need for different skill sets.
Sales Cycles Are Linked to Complexity of Service
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, Â business strategy, sales, marketing and legislation.
