Boosting Revenues: Value-Add Service Offerings
Print service providers have long acknowledged that they need to deliver value-added services to differentiate themselves from competitors and are taking actions on many fronts. Expanding and adding innovative services is not without challenges as firms report that resource constrains, pricing and longer sales cycles are key hurdles.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, Â business strategy, sales, marketing and legislation.
