Boosting Revenues: Value-Add Service Offerings
The survey is part of an ongoing partnership between NAPCO Media and InfoTrends to monitor emerging market trends among print service providers. The latest survey, conducted in September, focused on value-added services and 65 print service providers participated.
The survey asked respondents a series of questions to identify what services were being offered, as well as key strategies, tactics and business approaches that were yielding results.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, Â business strategy, sales, marketing and legislation.
