Boosting Revenues: Value-Add Service Offerings
The New Service Offerings
InfoTrends' ongoing research finds the firms with the highest growth are focused on competing across the entire communication services value chain—from strategy and creative to fulfillment and electronic distribution.
Printing Impressions' readers reported offering a wide variety of services that enhance the value of print and expanded the breadth of communication products. The survey was structured around three core areas: print-related services, marketing services and digital publishing. Here is snapshot of key services offered in each area and resulting revenue results:
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, Â business strategy, sales, marketing and legislation.
