Boosting Revenues: Value-Add Service Offerings

• Print-Related Services. The most frequently offered services were finishing (89 percent), mailing (77 percent), personalized communications (75 percent) and fulfillment (74 percent). Offering these services resulted in year-over-year revenue increases of 10.3 percent.
• Marketing Services. Top marketing services offered today are design services (86 percent), data preparation (58 percent), content creation and management (51 percent) and cross-media marketing (45 percent). Top services that respondents plan to add included data mobile marketing (30 percent), social media marketing (25 percent), data analytics (19 percent) and marketing strategy (14 percent). Respondents offering these services reported year-over-year revenue increases of 8.3 percent.
• Digital Media Services. Leading services offered included Website development (49 percent), hosting (28 percent) and digital signage (26 percent). Key services that respondents plan to add include social media (20 percent) and mobile application development (15.4 percent). According to the respondents, digital media services resulted in year-over-year revenue increases of 10 percent.

Across all three service areas studied, print providers reported winning new customers in the past year as a result of offering these services. Firms offering print-related services (i.e., finishing, mailing, online ordering) gained, on average, 14 new customers, those providing digital media services gained 11 new customers, and companies offering marketing services gained six new customers.