Boosting Revenues: Value-Add Service Offerings
It isn't surprising that the addition of customers through print-related offerings was the highest, because these services support most providers' core product: print. What's interesting is that the average number of clients added as results of digital media services was a close second. This finding is an indicator that communication buyers value print providers that offer a broad array of innovative services.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, Â business strategy, sales, marketing and legislation.
