Boosting Revenues: Value-Add Service Offerings
The Internal Challenges of Adding New Services
Adding any type of service presents hurdles that must be overcome. The biggest challenges print providers reported in offering services across all three areas related to training sales staff and resource constraints. Firms that added marketing and digital media services reported greater challenges in having the right internal expertise and educating clients on what the new offerings were.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, Â business strategy, sales, marketing and legislation.
