Boosting Revenues: Value-Add Service Offerings
When asked to pinpoint challenges in pricing value-added services, respondents reported—across all three areas—that determining true costs and developing accurate pricing estimates were fundamental challenges. Print providers are accustomed to pricing work based on standardized manufacturing costs. While some elements of pricing value-added services are standard, the amount that service providers charge needs to be based on the value of the work as opposed to the time and baseline manufacturing costs that are required to complete the work. Determining the right price and communicating the associated value of services can help service providers migrate from producing print jobs to supporting more complex communication products.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, Â business strategy, sales, marketing and legislation.
