Boosting Revenues: Value-Add Service Offerings
Make Investments in Technology, Promotion
Across all areas, investing in technology and developing campaigns to promote services that included social media were key actions taken by respondents in expanding services. Promoting new services is essential to their success, and print providers are using many promotional tools to ensure that prospective purchasers know who they are and what they do. Trade shows, direct mail and other forms of traditional marketing are still valid, and being combined with digital marketing. Public relations, establishing an effective Web strategy, networking with prospects, educating customers and establishing a social media strategy are essential tools for generating awareness and demonstrating a company's ability to deliver new services.
Lisa Cross is the principal analyst of NAPCO Research (a unit of NAPCO Media) where she conducts market research and analysis on emerging trends and changing dynamics in the commercial, in-plant and packaging industries, and the market forces that are driving those changes. With decades of experience covering the graphic arts and marketing industries, Cross has authored thousands of articles on a variety of topics, including technology trends, Â business strategy, sales, marketing and legislation.
