Printers Broaden Offerings with Xerox’s Clear Dry Ink on 800/1000 Presses

ROCHESTER, NY—Dec. 16, 2010—From menus printed on polyester to marketing pieces with visual highlights, print providers report capturing new, lucrative jobs with Xerox Corp.’s Color 800/1000 presses and its after sale business development support.

Printing on heavyweight and textured stock—while enhancing traditional print with clear dry ink—contributed to Littleton, CO-based AlphaGraphics’ decision to purchase the Xerox 800 press. The innovative clear dry ink highlights images in sales brochures and draws attention to personalized information in direct-marketing campaigns.

“We can now offer unique, spot-coated solutions in short runs such as laminated badges,” said Geoff Graham, owner. “Traditionally these jobs were cost prohibitive and required a much larger volume to justify the expense.”

Cornerstone Copy Center, located in Burnsville, MN, views the Xerox Color 1000 as a distinct competitive advantage. “Our competition can’t offer variable ‘varnish’—the clear dry ink adds value to photo-based projects and gives our clients print materials that stand out in the crowd,” said Daniel Mahowald, president, Cornerstone Copy Center.

Cornerstone Copy Center relies on the press to handle direct-mail pieces, educational materials and newsletters and expects to add even more personalization using software from XMPie, a Xerox Co. The company’s long-term relationship with Xerox drove the investment.

“For 29 years, Xerox has been instrumental to our growth. When we combined the quality of the Xerox 1000 with Xerox FreeFlow Print Server, the decision to purchase was simple,” added Mahowald.

Denver-based Turbo Press knew it was time to make a bigger investment in digital printing as their run lengths decreased and demands for personalization increased. “The Xerox 800 press has definitely raised the bar as far as productivity gains and image quality; it also complements our offset business,” said Mike Traver, owner, Turbo Press.

In addition to printing smaller runs of postcards, brochures and flyers, the company turns to the Xerox 800 to proof offset jobs, substantially lowering the per page cost for color proofing. To capture more complex personalized jobs, Turbo Press uses Xerox’s business development resources, including ProfitAccelerator tools.

Source: Company press release.