Interactive Content Apps for Tablets, Smart Phones Create Revenue Opportunities
Tools, Tactics and Training
At least six different companies offer content app creation environments. Adobe Systems' Digital Publishing Suite (DPS) is probably the most familiar, using Adobe InDesign as the primary design environment. Quark Software's App Studio is a robust alternative, allowing apps to be created in QuarkXPress or from XML files, in addition to InDesign. Other systems include Aquafadas, Hipzone, Mag+ and Twixl Media—all of which use free InDesign plugins to create interactive overlays. (See "No Coding Required" sidebar on next page.)
- Companies:
- Adobe Systems
- Cenveo Inc.
- Quark Inc.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.
