Interactive Content Apps for Tablets, Smart Phones Create Revenue Opportunities
Although many of these services were created for magazine publishing, most of them can readily serve corporate customers—or their trusted service providers. Since printers usually already have current InDesign and QuarkXPress licenses, the addition of an app service is a logical step forward. Pricing is usually reasonable, and can be factored into the cost of each app created. Some services offer unique capabilities, so some careful research is recommended.
- Companies:
- Adobe Systems
- Cenveo Inc.
- Quark Inc.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.
