Interactive Content Apps for Tablets, Smart Phones Create Revenue Opportunities
In most cases, the printing company must also become an official Apple and/or Android developer. This is not as scary as it might sound, since it mainly involves a small annual fee (for Apple) and the use of "provisioning" files, which are easy to create online. Testing and submitting apps for publication is a predictable but necessary process, so setting customer expectations is paramount.
- Companies:
- Adobe Systems
- Cenveo Inc.
- Quark Inc.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.
