Interactive Content Apps for Tablets, Smart Phones Create Revenue Opportunities
Many in-house designers can easily adapt to the use of interactive media, but training is often a good idea. Sales staffs should also be brought up to speed, since it is the capabilities of rich media that they will be selling. The creation of a compelling tablet app requires the same attention to quality and detail as does a successful print brochure, catalog or annual report.
- Companies:
- Adobe Systems
- Cenveo Inc.
- Quark Inc.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.
