Interactive Content Apps for Tablets, Smart Phones Create Revenue Opportunities
Enhancing the Bottom Line
Creating tablet apps will not generate gross revenues comparable to large press runs. However, their value as a profit center should not be marginalized. As a regular product offering—competitively priced and competently delivered—apps do represent a source of additional revenue. More importantly, they represent a full-service approach to graphic communication, giving customers a reason to keep their business with one supplier—or even increase it as the relationship grows.
- Companies:
- Adobe Systems
- Cenveo Inc.
- Quark Inc.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.
