Interactive Content Apps for Tablets, Smart Phones Create Revenue Opportunities
Content apps may seem like a foreign concept to many, but they are not. A print service provider that is in the business of enhancing brand communication should seize this opportunity, and make the most of it. PI
About the Author
John Parsons (john@intuideas.com) is is veteran advisor and writer for printers and graphic communications providers and developers. He has been helping companies cope with (and profit from) new technologies for more than 20 years, including his tenure at "The Seybold Report."
- Companies:
- Adobe Systems
- Cenveo Inc.
- Quark Inc.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.
