Interactive Content Apps for Tablets, Smart Phones Create Revenue Opportunities
Printers' unique window of opportunity is their understanding of how print pages are designed and produced, especially if they are already taking customers' page layout files and making them "print-ready." App creation from InDesign or QuarkXPress is a similar process, one that many customers would rather leave to a professional. Proactive printers, with the right adjustments, could offer that service, with the appeal of the "one-stop shop" for graphic communication.
- Companies:
- Adobe Systems
- Cenveo Inc.
- Quark Inc.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.
