Interactive Content Apps for Tablets, Smart Phones Create Revenue Opportunities
A printer's page layout expertise is only one reason to offer content app services. If a service provider is currently involved in managing its customer's structured data (for variable print campaigns, e-marketing or document management), then creation of mobile apps from XML sources is a logical next step. In other words, apps can simply be an extension of an already broad range of communication services.
- Companies:
- Adobe Systems
- Cenveo Inc.
- Quark Inc.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.
