Interactive Content Apps for Tablets, Smart Phones Create Revenue Opportunities
How It's Done
Content app creation is similar to ordinary print page creation, with the addition of interactive "overlays" for elements such as video, image galleries, live maps, 360° views and much more. It is usually better to start with a new document layout, but even existing print documents (everything converted to RGB, and high-res images replaced with low-res) can be adapted to tablet use. Creative thought and planning are essential. Just adding hyperlinks to a basically static page is unlikely to impress a tablet user. The designer's use of rich media must be at least as good as his use of color, layout and presentation in a printed piece. In other words, if you have skilled designers, they will need to up their game.
- Companies:
- Adobe Systems
- Cenveo Inc.
- Quark Inc.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.
