Interactive Content Apps for Tablets, Smart Phones Create Revenue Opportunities
Fortunately, many of the familiar layout tools for print are also used to create interactive pages. Text can be imported and formatted to fit the space, just as it is for printed pages. You can use scrolling frames for longer text articles, but be cautious about using too much text overall. Import or place still images, and enhance them with pan and zoom, or combine them with other images to create a space-saving gallery. It is relatively easy to add special effects, and to import audio or video files. However, video files are typically very large, so it may be advisable to link to video footage from a hosted platform like Viddler.
- Companies:
- Adobe Systems
- Cenveo Inc.
- Quark Inc.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.
